MPMG Awarded Silver at CPRS 24/25 PRestige Awards for Best Integrated Communications Campaign
MPMG is proud to share that we were recently honoured at the CPRS 2024/25 PRestige Awards, where we received silver for Best Integrated Communications Campaign.
This recognition celebrates our ongoing collaboration with the Museum of Anthropology (MOA) at the University of British Columbia, and specifically, our joint efforts on the campaign titled “Communicating Seismic Shifts at the Museum of Anthropology: Great Hall Seismic Upgrades.”
This comprehensive and large-scale campaign was developed to support and promote the museum’s significant seismic upgrade project, which involved the temporary closure of the iconic Great Hall for 18 months.
The Best Integrated Communications Campaign category acknowledges excellence in the use of multiple communications channels — including digital, traditional, and social media — to successfully achieve an organization’s strategic objectives.
Our approach included a robust media relations strategy that resulted in press coverage across national and international outlets, helping to position MOA’s upgrade and reopening as a major milestone. We also developed a targeted digital marketing campaign designed to engage key demographics.
Receiving this award alongside our longstanding client, the Museum of Anthropology, is a meaningful recognition of the collaboration and trust that has defined our work together. It also underscores MPMG’s ongoing commitment to amplifying arts and culture organizations across Canada and beyond.
We are honoured to have played a role in marking this transformative moment for MOA, and look forward to continuing to support their vision as they welcome visitors back into the renewed Great Hall.
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