PRINCIPAL / FOUNDING PARTNER
As the principal architect of Murray Paterson Marketing Group (MPMG), Laura Murray has helped build a company founded on the passion, creativity, and integrity that define the artistic process. A classical ballet dancer and journalist by training, Laura’s leadership combines the strength + discipline of dance with the insight + exactitude of reporting, managing her team’s collective talents toward blockbuster results.
Her knowledge of the creative scene in Canada and her role as Vice President of Client Services at a local communications agency, where she found herself increasingly specializing in arts marketing, led Laura to launch Laura Murray Public Relations in 2011. She was soon joined in her vision of a firm dedicated to supporting the arts and cultural sector by her business partner Brian Paterson and, together, they have grown a company that by 2016 had morphed into the Murray Paterson Marketing Group. Today, MPMG boasts a team of 11 full-time employees in Vancouver and a network of creative contacts across the country.
The MPMG brand has become synonymous with excellence, innovation, passion, and service to the arts. For two years running (2015 and 2016), the company has been recognized by Business in Vancouver as one of BC’s top communications firms and by the Georgia Straight as Vancouver’s best PR agency. It is also a recipient of the BC Marketing Association Excellence Award for its strengths in innovative, full-service marketing and communications. Most recently, Laura was named by Business in Vancouver as a 2016 “Forty Under 40” winner, acknowledging the city’s most successful entrepreneurs under the age of 40 and the ones to watch.
Laura’s prestigious client roster has expanded to include more than 50 Canadian and international clients, among them The Royal Winnipeg Ballet, The Museum of Anthropology, China Arts & Entertainment Group, Les Ballets Trockadero de Monte Carlo, Eastside Culture Crawl, Bard on the Beach, PuSh International Performing Arts Festival, and Vancouver Christmas Market. As publicist for Ballet British Columbia during its challenging 2008-2009 season, Laura played a pivotal role in saving the company from insolvency, securing record amounts of media coverage and rallying public support for the struggling enterprise.
In addition to building and leading MPMG, Laura has provided arts commentary and reviews for the Vancouver Sun, Georgia Straight, Dance International Magazine, and 24 Hours. She currently serves on the Board of Directors of Made in BC: Dance on Tour.
HEAD OF DIGITAL + MARKETING / PARTNER
Brian Paterson is MPMG’s senior strategist and go-to guy for all things digital. A classically trained actor, Brian discovered a broader stage for his talents by marrying his intimate knowledge of the arts with his skill and passion for marketing.
Brian’s strong technical understanding of online and social media tools enables him to develop cost-effective and high-impact marketing solutions for his clients. As an artist, he understands how audiences make their decisions about consuming cultural content. As a professional marketer, he knows how to integrate this knowledge into informative and compelling campaigns that resonate within Vancouver’s dynamic arts scene.
A certified Google Partner, he is a strong advocate of the value of new media as a platform for marketing the arts, ensuring that his clients benefit from the low cost and high audience reach that digital components contribute to broad-based promotional campaigns. Clients who have welcomed Brian’s insight include Bard on the Beach, Ballet BC, PuSh Festival, Vancouver Opera, Sony Centre for the Performing Arts, the David Suzuki Foundation, and Vancouver International Film Festival.
Practicing what he preaches, Brian sits on the Board of Directors at Firehall Arts Centre and Dancing on the Edge Festival. He is a born and bred British Columbian whose greatest professional joy is connecting audiences to the bounty of arts experiences on offer here, which he also achieves through an arts column in 24 Hours Vancouver.
HANAH VAN BOREK
Hanah Van Borek believes in magic. In her role as an MPMG media relations specialist, her special brand of alchemy is conjuring up narrative hooks and media angles that highlight the multi-faceted stories of her clients, leaving them spellbound by the results.
A graduate of Simon Fraser University’s Communication and Media Arts degree program, Hanah also holds a minor degree in Dialogue, underscoring her conviction that fluency in the language of art is a prerequisite to marketing its benefits.
Before joining MPMG, Hanah honed her agency chops at FleishmanHillard and Magnolia Communications, where she developed expertise in the technology and finance sectors, pitching to such noted media outlets as the Wall Street Journal, Forbes, the New York Times, and Bloomberg. Her current focus on arts + culture reflects her long-standing ambition to help give voice to society’s creators and art-makers whose contributions, she believes, are critical to the growth and development of healthy communities.
Hanah’s preoccupation with supporting creative voices is not surprising, given her own artistic background in choral work and electroacoustic composition. Today, she is an enthusiastic member of Vancouver’s Roots ‘N’ Wings, an all-female community choir led by conductor and vocalist Dawn Pemberton.
For as long as he can remember, Jesse Tanaka has been fascinated with the way things work – from wooden boats and car parts to the endlessly captivating workings of the Internet. As Digital Manager, this curiosity drives Jesse to discover and refine new online tools to make the ever-changing medium work for MPMG’s clients.
The son of a potter and a concert promoter, who supported their family through their creative pursuits, Jesse has a keen understanding of the business side of arts + culture. A graduate of Capilano University’s Arts and Entertainment Management program, he bolstered his business savvy through Langara’s marketing-focused Bachelors of Business Administration program, and furthered his technical proficiency with UBC’s Multimedia and Web Development Program.
Prior to MPMG, Jesse earned his multimedia stripes as Online Media and Marketing Coordinator for Killbeat Music, one of Canada’s premier independent music publicity firms, where he worked on campaigns for the Western Canadian Music Awards, Arts & Crafts Records, and 102.7 The Peak, among others. Since joining MPMG, he has contributed to and guided successful campaigns for Vancouver Folk Music Festival, Vancouver Bach Choir, DOXA Documentary Film Festival, Museum of Vancouver, and more.
A perfectionist by nature, Jesse is at home in the quality-driven culture of MPMG where he takes pride in being part of a team that measures itself by client delight and increased audience attendance.
OPERATIONS / PARTNER
Overseeing Operations for MPMG, Dale Allison keeps his finger on the pulse of the business and his eye on effective + efficient delivery of client services. With more than 15 years of experience in business administration, sales management, logistics, and resource planning, Dale guides organizational development and planning at MPMG with a view to the long-term growth and sustainability of the agency.
His ‘big picture’ approach to management is reflected in his talent for tracking industry trends, researching emerging market opportunities, and identifying potential risks. He is adept at viewing client needs from multiple angles, advising on results-oriented plans designed to achieve maximum return for each client’s investment.
Western Canadian companies that have availed themselves of Dale’s strategic expertise include Swissport, Air Canada, and Sleeman Breweries.
Driven by a commitment to business excellence, Dale keeps his MPMG colleagues focused on the importance of delivering the kind of bottom-line results for their clients that bolster their firm’s own bottom line.
Since learning from her Grade 8 homeroom teacher that “organization is the key to success,” Sarah Ghosh has applied this philosophy to developing her multiple talents into a multi-faceted career. She has worked as a public relations specialist, producer, production manager, dramaturge, story developer, costume designer, and tour manager for several hit productions. This past experience in the arts and entertainment industry, coupled with her organizational skills helps her to meet the varied needs of her cultural clients at MPMG.
A professionally trained vocalist with a passion for jazz, Sarah holds a Bachelor’s Degree in English Literature with Distinction from the University of Victoria and a Certificate in Public Relations from Simon Fraser University. Prior to joining LMPR, she multi-tasked for The Virtual Stage, the noted Vancouver multi-media theatre and film-production company behind the sci-fi musical romp Broken Sex Doll and the critically acclaimed interactive Zombie Syndrome series. Sarah also managed The Virtual Stage’s Community Outreach Program (VSCOP), which engages youth and young people with special needs in innovative theatre and film projects.
As a Public Relations Consultant for a Cue Creative Consulting, she contributed to the success of such clients as MARTA MARTA Productions, The Twisted Outreach Project for Back Care & Scoliosis, Dancers Dancing, LINK Dance Foundation, Brighton Home Inspections, and It’s About Thyme Nursery.
When she’s not managing services for MPMG clients, Sarah moonlights as a jazz vocalist in the Vancouver area, and also enjoys spending time with her family.
DIGITAL + CREATIVE COORDINATOR
Communicate. Collaborate. Create. These are Kyra Wittkopf’s personal 3-Cs of stellar customer service. In her capacity as Digital + Creative Coordinator at MPMG, Kyra uses her communication and collaborative skills to develop compelling new media content that allows her clients to connect with the audiences they aspire to reach.
An honours graduate of Simon Fraser University with a Bachelor of Arts in Communication, she has been the creative force behind successful online promotions and quality content for various artists in the music industry, including Carly Rae Jepsen, Marianas Trench, and Dallas Smith. She brings to MPMG her talent management experience with 604 Records, Light Organ Records, and Simkin Artist Management, as well as the business acumen she acquired as a self-employed consultant in digital strategy, creative direction, and graphic design for a wide range of clients.
The passion Kyra has for showcasing and celebrating the talents, strengths, and accomplishments of others extends beyond the workplace. She is a strong supporter of community initiatives designed to empower women and an active volunteer with organizations that encourage women to pursue their potential.
She was drawn to MPMG by its reputation for thinking beyond traditional marketing approaches and is excited about helping the team push the limits of how new methods and new media can be used to market the arts with as much originality as the firm’s talented clients bring to their own creations.
As a junior high school student in Kamloops, Chelsea Isenor was profoundly moved by a Western Canada Theatre production of Proof by David Auburn that sparked a deep appreciation of how performance art exists in a single magical moment of time. Convinced that theatre was better than the movies, she decided then and there that she had to be part of it.
This early epiphany led her to enroll in Theatre and Marketing studies at the Thompson Rivers University where she graduated with a Bachelor of Arts after acquiring experience as an actor, stage manager, and director, while developing her skills in arts marketing and promotion. Following an internship with the Greater Vancouver Professional Theatre Alliance, Chelsea joined Gateway Theatre where she led several marketing campaigns promoting Gateway’s Signature Series and Academy, coupled with the International Gateway Theatre Pacific Festival.
Chelsea is excited to be part of the MPMG team and to grow professionally “with the best in the business.” In her passion for the arts and the opportunity to work with clients who thrive on creativity, she is guided by the words of Ralph Waldo Emerson that “nothing great was ever achieved without enthusiasm.” Chelsea approaches this latest chapter in her career with the same enthusiasm that changed her world when she realized that promoting the arts would become her life’s work.
Andrea Fraser-Winsby believes there are “big picture” people and people who know how to bring the big pictures to life. She prides herself on being the latter and uses her ability to fit the puzzle pieces together to help her clients achieve results that are larger than the sum of their parts.
A lifelong student of the arts, Andrea trained in dance as a youngster but moved to theatre studies in high school when she recognized that cheeseburgers are also part of a healthy work/life balance. As a student of English Literature and Theatre at Thompson Rivers University in Kamloops, she discovered the joy of writing about theatre and has been combining her skills in stage management and storytelling ever since. After apprenticing as a Stage Manager with Kamloops’ Western Canada Theatre, Andrea made the move to Vancouver where she has worked with Carousel Theatre, the Firehall Arts Centre, Theatre Conspiracy, Gateway Theatre, the Vancouver Fringe Festival, and Nanaimo’s TheatreOne. She has also provided administration and communications support for many creative players in Vancouver’s flourishing film, TV, and video game industries.
The girl who wanted to grow up to be a ballerina and an archeologist has found her niche in a field that allows her to dig deep into her artistic and organizational instincts to achieve what she considers to be the highest compliment a client can give: “It seems like you’ve been with us forever!”
A visit to Italy where she devoured history through frescoes, paintings, and carvings inspired Ashley Best about the power of art to tell stories of the past and its potential to record the present. Fascinated with film and promotion of the arts as a vehicle for storytelling, she pursued studies in marketing and art history, with a particular emphasis on the early and high Italian Renaissances. Armed with an Arts History degree from Capilano University, she went on to study media relations, marketing, and visual design at Kwantlen Polytechnic University. After a practicum at Reformation, a Vancouver public relations and social media marketing firm, she worked as a public relations/marketing intern with the Mount Pleasant Business Improvement Area, where she managed campaigns designed to promote citizen involvement.
Her own involvement as a citizen includes volunteer work with the SPCA and support for the MS Society and BC Cancer Foundation. One of her proudest achievements as a Kwantlen student was helping her class raise funds for the Cause We Care Foundation, devoted to supporting low-income, single mothers in the Lower Mainland.
A native Vancouverite, Ashley feels privileged to be part of the Murray Paterson Marketing Group because she believes she is working with the best in the business to celebrate the stories that only the arts can tell.
A graduate of the Western Australian Academy of the Performing Arts who danced with the Goh Ballet for two years, Allison Birt is fascinated by body movement. When a series of injuries sidelined her from her ballet ambitions, she turned to teaching Pilates to share her understanding of movement fundamentals with others seeking physical strength and freedom. While still studying Art History and English Literature at UBC, Allison became Operations Manager at the Vancouver Pilates Centre where her responsibilities included managing social media, promotions, and customer service. She is a member of the Pilates Method Alliance and a Certified Pilates Teacher.
The recipient of a number of accolades for dance and movement over her years of classical ballet training and Pilates instruction, Allison is particularly proud of an essay of hers in a 2012 edition of UBC’s undergraduate literary journal The Garden Statuary. She believes that all communication begins with listening and that client satisfaction is based on a sense of being heard and understood. As part of the MPMG team, she is delighted to be with a firm known for communications excellence and for raising the profile of the arts in B.C.
While dance will always be to Allison the art form through which she learned to express truth and vulnerability, her art history studies have informed her view that all artistic pursuits have the power to bolster political action and promote social change.
A lifelong opera devotee, Cathleen Gingrich has spent the past several years helping to orchestrate the successes of such diverse musical endeavors as the Canadian Federation of Music Teachers Association, Vancouver City Opera, Turning Point Ensemble, UBC Opera Department, and Arts Club Theatre. Cathleen’s considerable arts administration skills include grant writing, tour coordination, financial management, event organization, and volunteer recruitment and liaison. As MPMG’s Office Manager, she describes her role as listening to what her teammates “don’t know they need, then helping them get it.”
Cathleen relocated from Ontario to the West Coast in 2009 to pursue her Master of Music degree in Opera Performance at the University of British Columbia. During her tenure there, she was awarded a prestigious SSHRC (Social Sciences and Humanities Research Council) grant for graduate research. She also boasts a Baccalaureate in Fine Arts: Voice Performance from Concordia University in Montreal and has studied human resources management, grant writing, and office administration in Montreal, Toronto, and Vancouver.
In addition to keeping the MPMG team on track, Cathleen lends her organization skills to volunteer efforts in Vancouver’s Downtown Eastside (DTES). For the past two years, she has brought volunteers together to participate in The Coldest Night of the Year walk to raise funds for services in the DTES and, as a member of Vancouver City Opera, performs in free concerts for the community.
Angela Poon is a Communications Consultant at MPMG. A marketing and communications professional, copywriter, and former journalist, Angela knows the power of a great story. She has spent the last decade honing her storytelling abilities, writing on, and promoting a wide range of topics.
Angela began her career as a reporter and photographer with the community newspaper the Langley Advance, covering local news, city hall, and arts + entertainment. Her intuitive understanding and deep knowledge of the media industry soon led her to the public relations field. First, as a publicist with a Vancouver-based PR firm, garnering significant coverage for high profiled clients, including UNICEF, Forest Products Association of Canada, Pacific National Exhibition (PNE), and Body Beautiful Canada, and later moving on to manage regional communications and media relations for Canadian Blood Services.
Angela’s comprehensive experience and superlative media contacts, from her experience as a journalist and publicist provides unique insight into finding and developing great stories, enabling clients to gain effective exposure with key audiences, and successfully achieving strategic results.