Case Study: 2014 Vancouver International Dance Festival

The Client

Now in it’s 14th year, the Vancouver International Dance Festival (VIDF) is a social-profit, artist run organization that scours the globe, and its own backyard, each year to assemble a month of emotionally rich and intellectually stimulating programming. In doing so, VIDF advances culturally diverse contemporary dance, and acts as an important link between Vancouver and a vibrant international community of artists.


The Campaign

Laura Murray Public Relations was hired to provide a media relations campaign that would secure high-levels of public awareness and editorial coverage around the 2014 Vancouver International Dance Festival. In addition to publicity, LMPR played a key role in the festival’s social media strategy and online advertising.


The Results

VIDF took Vancouver by storm with a vast and vibrant presence in media outlets across the Lower Mainland. The enormously successful media relations campaign included interviews, articles, previews, contests, and reviews in many of the major outlets including: The Globe & Mail, the Vancouver Sun, The Georgia Straight, The Province, Vancouver Courier, North Shore News, World Journal, Ming Pao, Vancouver is Awesome, Vancity Buzz, Hello Vancity, and Vancouver Observer, among many others.


Campaign Highlights



Click on the image to read each article.








nsnews westender



Vancouver is Awesome vancouverscape


vancity-buzz hello-vancity





Categories: Case Studies