EXAMINE: Digidance Case Study


In November 2019, renowned choreographer Crystal Pite’s Body and Soul was premiered by Paris Opera Ballet. In Winter of 2021, Digidance – a national initiative between leading dance presenters DanceHouse (VAN), Harbourfront Centre (TO), the NAC (OTT) + Danse Danse (MTL) – streamed it to audiences across the country.


In support of the digital debut, MPMG implemented a media relations + digital advertising campaign, securing numerous feature articles + segments in major print + radio outlets nationally across Canada.

Check out our Featured Work to review the campaign highlights.

Categories: Case Studies, Featured, MPMG