FOLLOW: Eight Cultural Institutions + Influencers Shining on Social Media

Crafting an inspirational and enticing social media post about the arts is almost an art form in itself.

Whether it’s sharing a behind-the-scenes shot of a Broadway musical, or offering a sneak peak of the latest avant-garde arts exhibition, many cultural institutions are well ahead of the curve when it comes to engaging with their online followers.

Check out our list of eight arts accounts from around the globe that will inspire you to take your social media strategy to the next level.

New York-based Capacity Interactive is a digital marketing consultancy who regularly post innovative ideas for arts marketers to help strengthen their digital skills. When they’re not sharing snaps from their latest digital marketing boot camp or chatting about their latest podcast, their social media team are spotlighting new recruits or showing off their newest tattoos.

Arts Marketing Europe is a one-day Arts Marketing conference, which takes place in Amsterdam each year. The largest of its kind in Europe, this event’s social media feed is crammed with exciting job opportunities and top tips on storytelling, PR, and digital strategies.

Take a scroll through the Twitter feed of Vancouver’s Museum of Anthropology for some visual inspiration. You’ll find colourful photos of their latest exhibition pieces, information on free workshops, quirky GIFs and more.

Follow The National Ballet of Canada for a glimpse behind-the-scenes of one of the world’s leading ballet companies. Their use of breathtaking imagery is particularly effective, garnering impressive and consistent engagement. Their feed is also packed with information on dance workshops, interesting articles, and travel updates from the company.

TRG Arts is one of the largest performing arts consultancies in the US. Their agency’s Twitter feed is constantly a-buzz with webinars, blog posts, glamorous staff outings, and motivational digital marketing quotes. They tackle important questions about sustainability within the industry, encouraging passionate responses from followers who really care about the arts.

With close to six million followers, The Museum of Modern Art in New York boasts more Twitter followers than any other museum in the world so they must be getting something right! Their account showcases their latest works, blog posts, podcasts, video interviews, and fun trivia.

As their Twitter description suggests, Shakespeare’s Globe in London is conducting a radical theatre experiment. Their social media strategy is breaking boundaries too. Follow their account for fascinating self-produced videos on what it was like to visit the theatre in the 1500’s, as well as cast updates and, of course, Shakespearean quotes. They even have their own app, which takes you on a virtual tour of the theatre.

Former digital marketer for the Guggenheim Museum, JiaJia Fei is currently the Director of Digital for the Jewish Museum in New York. One of the brightest arts marketers in New York, her account is filled with eye-catching colours and thought-provoking arts commentary. Her stunning images often look like they’re straight out of a high fashion photo shoot — now that’s how you capture attention online!

Don’t forget to follow us, Murray Paterson Marketing Group, for marketing resources, exciting arts updates from our clients + community and more great content from our passionate, creative team!

Categories: Featured, MPMG