Media Relations Case Study: Theatre Under the Stars

The Client

For nearly 75 years, Theatre Under the Stars has brought soaring works of song & dance to the crown jewel of Vancouver – Stanley Park. So much more than just a night at the theatre, TUTS interweaves a kaleidoscope of elements – setting, scenery, concessions, and quality art – into a fun, encompassing experience that is much greater than the sum of its parts.


The Campaign

Laura Murray Public Relations was hired to provide a full-scale marketing and communications campaign for their 2014 presentations of Shrek: The Musical and Legally Blonde: The Musical.


Campaign components included digital advertising, promotions, advertising, social media, consulting, as well as a full media relations campaign that secured high levels of editorial coverage to drive public awareness for the run of both performances.


The Results

Theatre Under the Stars splashed across the media landscape, with interviews, articles, previews, reviews, and contests appearing in print, broadcast, and online outlets across the city.


Highlights include: Global Noon News Hour, go! Vancouver, The Rush, JoyTV, News1130, CKNW AM980, Vancouver Sun, The Province, The Georgia Straight, Where Vancouver, Burnaby NOW, Jewish Independent, Tri-City News, Richmond Review, Hello Vancity, Vancouver Presents!, Vancity Buzz, Miss604, Vancouver Vantage, Vancouver Mom, Mama in the City, Modern Mama, among many others.


Campaign Highlights



Click on the image to read each article.






Burnaby Now


Vancouver Courier    Tri-City News WE-Vancouver2   WHERE---Shrek-










News 1130: Interview with Jocelyn Gauthier of Legally Blonde: The Musical.



News 1130: Interview with Matthew Palmer of Shrek: The Musical.




Vancouevr-Observer     vancouver-presents miss-604     Vancouver-Mom


hello-vancity     Modernmama




Categories: Case Studies