Case Study: DWD Theatre Design + Consulting

The Client

DWD Theatre Design + Consulting is a team of highly skilled and dedicated specialty theatre consultants. They are designers, project managers, and performing arts advocates. The company provides a wide range of services from feasibility studies through to the design and implementation of comprehensive specialty technical systems.


DWD’s work can be seen in performing arts venues including The Queen Elizabeth Theatre, The Cultch, UBC’s Old Auditorium, The Vancouver Theatresports League, and more.


The Project

Laura Murray Public Relations were hired to re-envision the company’s brand, messaging, and website.


Working closely with the client and our designer collaborators, the full scope of the project included developing a new logo and accompanying brand, re-writing all website copy, conceiving layout and format for a new website, and providing project management for its design and implementation.


On September 25, 2013 the new DWD website was published and immediately began garnering glowing feedback for the company.


Project Snapshots

Original Site:


Branding Exploration:


Navigational Structure:


New Website:


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