Case Study: The Cultch presents The Rap Guide to Evolution
In late October 2013, The Cultch – one of Vancouver’s most significant theatre, music, and dance presenters – staged rapper Baba Brinkman’s The Rap Guide to Evolution. Brinkman, combining science and poetry, took the audience on a provocative, hilarious, and scientifically accurate tour through Darwin’s theory of evolution.
Laura Murray Public Relations were hired to provide a media relations campaign that would secure high-levels of editorial coverage and public awareness around The Cultch production The Rap Guide to Evolution. The broad range of activities included composing and distributing a press release, pitching local journalists to write features, and securing the attendance of reviewers.
Interviews, articles, previews, and reviews were secured with publications and outlets throughout the Lower Mainland. Coverage highlights included: The Province, The Vancouver Sun, Metro News, The Georgia Straight, The Globe & Mail, Miss604, Vancouver Vantage, The Rush, Global BC, and CBC Radio One: On the Coast.
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Categories: Case Studies