Media Relations Case Study: c̓əsnaʔəm, the city before the city
The Client:
c̓əsnaʔəm, the city before the city is a momentous, five year exhibit between the Musqueam First Nation, the Museum of Anthropology (MOA), and the Museum of Vancouver (MOV). The unified exhibits will connect Vancouverites with c̓əsnaʔəm – one of the largest ancient village and burial sites upon which Vancouver was built – sharing its powerful 5,000-year history and continuing significance.
The Campaign:
In order to make this remarkable exhibit known across Vancouver and the Lower Mainland, Laura Murray Public Relations was hired to secure high levels of media coverage from the city’s top publications. Gaining coverage online, in print, radio, and television ensured that c̓əsnaʔəm remained a local must-see. Activities included organizing a guided media tour across the three different exhibition sites, coordinating interviews & television shoots, writing & distributing a press release, sending & uploading event listings, and pitching local journalists.
The Results:
The campaign was hugely successful, garnering interest and excitement in print, television, broadcast, and online outlets featuring cover stories, interviews, articles, previews, and reviews. A media tour of the exhibition also sparked popularity across Vancouver.
Highlights include: Canadian Art Magazine, Galleries West Magazine, Vancouver Magazine, CBC’s Q, CBC: The Early Edition, The Province, Vancity Buzz, The Westender, City TV’s Breakfast Television, Miss 604, Global Television, The Globe and Mail, and The Vancouver Observer.
Campaign Highlights:
Newsprint
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Magazine
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Online
Television
Radio
Categories: Case Studies